In October 2008, T G Daily reported that You Tube had surpassed Yahoo in search queries (Hill, 2008). YouTube is a wonderful opportunity for marketers to get in touch with consumers searching for information about particular products. YouTube can be an influential marketing tool, provided it is an ingredient in the marketing mixture rather than a stand-alone strategy. Video is an excellent form of viral communication and YouTube is an excellent vehicle as long as you remember to treat it like any other marketing channel and keep videos updated. Image is everything.
To promote your video make sure to include keywords in the title and description. Just like blogs, place your keywords as close to the first of the title as possible. The title needs to be short and accurate in describing the video’s content. The description needs to be clear and specific utilizing complete sentences. Your video should be placed in the relevant category.
Promote your web site by showing the URL clearly several times on in the video. Put your brand in their brain.
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YouTube is an EXTREMELY powerful tool for ecommerce sites. It's a shame that most don't actually realize how important it is.
ReplyDeleteMaking quick little videos to add to your product descriptions can almost double your sales rate. Uploading them to YouTube allows you to easily get the embed code to put in you product description HTML and it opens up a whole new set of eyes to your product that wouldn't normally see you.
Another great tip is to put your URL first in the video description of your video. Make sure to put the http:// part in as well. That'll make it a clickable link.