Video

In October 2008, T G Daily reported that You Tube had surpassed Yahoo in search queries (Hill, 2008). YouTube is a wonderful opportunity for marketers to get in touch with consumers searching for information about particular products. YouTube can be an influential marketing tool, provided it is an ingredient in the marketing mixture rather than a stand-alone strategy. Video is an excellent form of viral communication and YouTube is an excellent vehicle as long as you remember to treat it like any other marketing channel and keep videos updated. Image is everything.

To promote your video make sure to include keywords in the title and description. Just like blogs, place your keywords as close to the first of the title as possible. The title needs to be short and accurate in describing the video’s content. The description needs to be clear and specific utilizing complete sentences. Your video should be placed in the relevant category.

Promote your web site by showing the URL clearly several times on in the video. Put your brand in their brain.

Podcasts

Listen and learn. The United States Department of Education conducted a study this year that discovered online students out performed those receiving face-to-face lessons. Podcasts are a great way to educate potential customers about your product. They can download a podcast from your website or iTunes right into their computer or MP3 player and listen to it on the way to the office, while walking the dog, or washing the car. You have their undivided attention. Promote your web site by stating the URL clearly several times on the podcast. Commit it to their memory through repetition.

For more information check out my web site at www.DeniseDriggers.com.

Start a Blog

Blogs are a simple way for you to let others know you are an expert in your field. You can find free state-of-the-art publishing platforms at www.blogger.com or www.wordpress.org.

Blogs are a core tactic for search engine optimization. Don’t just make one blog. Create a blog for each keyword. Use the keyword in the title of the blog. Place your keywords as close to the first of the title as possible. The title actually gets readers to start reading your post when seen in search engine results and RSS readers. The opening line of your blog is the first impression, drawing the reader deeper into the post. Keywords should be in you blog content, but make sure they are in a natural range. Don’t make it look like you’re trying to cram as many keywords in it as you can. Keyword overload turns a blog from credible to crap.

Get more information at http://www.DeniseDriggers.com